Company
Do you know what people relevant to your brand think and feel? Would you like to understand your category and brand better from their point of view?
Kilde searches opportunities & creates concepts based on understanding people's needs, valuations as well as frustration points.
Kilde offers need profilings and segmentations, brand value propositions, early concept design and prototyping. To name a few.
Kilde builds a relevant team of creative professionals for each case.
Founder of Kilde, Katja Lähde, is experienced researcher and concept designer with a demonstrated history of working in the marketing industry. Skilled in fmcg, retail, communication services, health industry, cultural organisations. Specialized in concept design and strategies, qualitative approach, ethnography and trend analysis. Katja is graduated from Helsinki School of Economics and Business Administration (current Aalto University).
Katja is mother of three teenagers. Astanga yoga & body combat, music and lifelong learning is close to her heart.